Cartoon Network Launches ‘Adventure’ Game Using Virtual Reality

By Jon Lafayette
( Broadcasting & Cable )
published

Cartoon Network is launching a virtual reality adventure.

Adventure Time: Magic Man’s Head Games is a new virtual reality game based on the animated series designed for the mobile game platform.

Virtual reality allows fans to experience Adventure Time in a new way and become part of the narrative, the network says. The game features voices from the show’s cast.

“Core to Cartoon Network’s strategy is our commitment to innovate and expand our content offerings and distribution platforms so that fans can immerse themselves in our brands and characters however and whenever they choose," said Christina Miller, president and GM, Cartoon Network, Adult Swim, Boomerang. "This first-to-market virtual reality game joins a roster of other industry-leading apps and digital experiences that have made Cartoon Network the first-choice for plurals looking for highly-engaging games and new content experiences."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.