There's no reason the cable industry cannot reclaim the approximately 30% share of the pay-TV business it lost to DirecTV and Dish Network, Cablevision Systems president of cable and communications John Bickham said on a panel of MSO operations executives here Thursday.
"Satellite penetration at 30% is I think unnatural and unsustainable," Bickham said. "It's a one-way network. It has no tricks I know of that we can't do twice as well."
The panel, "Across the Universe: Top Cable Executives Talk Products, Competitors, Service and Strategy," was moderated by One Touch Intelligence analyst Matt Stump.