Cable Show 2009: Canoe, Cable Labs Draft Reference Specs for Next Generation of TV Ads

Advanced Advertising 1.0 made up of existing and new specifications
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Cable Show 2009: Complete Coverage

Big cable operators this week plan to release their first crack at a technical blueprint that's intended to serve as the common foundation for the industry's next generation of TV advertising.

Canoe Ventures and CableLabs have drafted a reference architecture specification -- Advanced Advertising 1.0 -- which is made up of existing industry specifications and standards, along with a set of four new advertising-specific interfaces.

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