E!’s Keeping Up With the Kardashians season four debut scored the channel’s
highest-rated telecast ever among women 18-34 with a 5.6 rating and among
adults 18-34,with a 3.9 on Dec. 13. The show also set series highs for
households (3.0) and adults 18-49 (2.8).
Keeping Up attracted more than 4.1 million total viewers in the 10-11 p.m.
hour, delivering more than four times the number of viewers as E!’s primetime
fourth quarter average. The show drew 3.1 million viewers age 18-49, 2.2
million in the A18-34 demo and 1.6 million among women 18-34.