The 23rd annual Kids Choice Awards on
Nickelodeon drew the second highest ratings in that program's history, drawing
7.6 million total viewers and 3.7 million kids 2-11 Saturday, March 27.
The awards show-Nick's biggest event of the year-was hosted by Kevin
James and also drew record breaking traffic for Nick.com. March 27 was the
highest-trafficked day in the site's history, drawing 38.4 million page views.
Nick also premiered its latest tween and teen targeting series Victorious in the cushy post-KCA timeslot, and the bet seems to have
paid off. Victorious, which is from iCarly and Drake &
Josh creator Dan Schneider, drew 5.7 million total viewers, the second best
live action premiere in network history, behind only Big Time Rush.