Can watching The Sopranos be just as important as eating? Just ask someone who recently moved to a new home.
In a new survey, more than half of cable consumers—60%—ranked getting their TV service hooked up second in importance to getting dinner on the table (61%), and more important than finding local businesses (45%) or decorating (44%).
The telephone survey was conducted by Centris Communications' Entertainment and Technology Research and Information service for—not surprisingly—the Cable and Telecommunications Association for Marketing (CTAM).
In announcing the survey, CTAM was quick to point out that a Cable Movers Hotline (877-9TV-MOVE) is available to make switching cable providers a “seamless” transition—as long as the TV is out of the moving van.
The survey was conducted from June 1-14, 2005. The sample included 263 U.S. consumers aged 18 years of age or older who reported having moved in the last year. The study has a +/- 5.6 percentage point margin of error.