Despite deeply scooped programs like Survivor: The Australian Outback and extra helpings of NBC's Must See TV, broadcast networks finished behind ad-support cable during February prime time sweeps (Feb. 1-25).
As reported by the Cabletelevision Advertising Bureau, ad-supported cable landed 25.3 million homes, a growth of 13.2% compared to last year's sweeps. Ratings rose 11.3% for 39.8 share, up 10.9%.
This in comparison to the seven broadcast networks, which saw a 1.6 million household decrease (4.3%), a ratings drop of 5.6% and a 6.2% share fall. - John Higgins