Cable networks, and brands with significant ownership in cable programmers, comprised nine of the top 25 social U.S. brands last year as social engagement climbed 108% overall, according to market research firm Shareablee.
National Geographic, with stakes in National Geographic Channel and NatGeo Wild, took the top spot in the 2014 ranking, with 579 million total actions – defined as likes, comments, shares, retweets and favorites – across Facebook, Twitter and Instagram (where it ranked No. 1 with its photo-sharing feed).
Major league sports brands took the next three spots in social media with the National Basketball Association at No. 2, generating 430 million actions; the National Football League, No. 3, with nearly 300 million actions; and Major League Baseball, No. 4, with some 253 million actions.