Cable grabs more audience - Broadcasting & Cable

Cable grabs more audience

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Cable has closed the prime-time audience-share gap versus the broadcast
networks to its closest margin yet, according to a Cabletelevision Advertising Bureau massaging of Nielsen Media Research data.

The CAB said that for the just-finished season, the seven broadcast networks had
a combined 48.2 share vs. a 47.5 for the 55 ad-supported cable networks.

Cable's audience obviously remains far more fragmented, but the totals
reflect a continuing erosion of audience to cable.

The gap is now seven tenths of a share point, compared with 17.1 share points
three years ago, 11.3 points in 2000-2001 and 4.9 points last
season.

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