The cable-network and advertising communities put their heads and hands together last week and rocked to the tune of $282,000 for Citymeals-on-Wheels, which provides food to shut-ins in the New York Area.
The event was the Meda Battle of the Bands (co-sponsored by Broadcasting & Cable) Feb. 26 at B.B. King Blues Club & Grill in Manhattan.
The bands, fielded from agencies, ad types, and cable nets, played before a sold-out crowd of about a thousand. There is no actual winner, except Citymeals, of course.