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CAB Taps New Execs - Broadcasting & Cable

CAB Taps New Execs

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The Cabletelevision Advertising Bureau has hired four executives as part of a reorganization to shift the trade association’s direction.

CAB President Sean Cunningham is trying to make the New York-based association campaign more forcefully for cable networks and local systems. In the past, he’s seen CAB primarily funnelling information to advertisers and agencies.

The new staffers are: VP of Sales and Marketing David Leitner, who had previously been a media director at Atari;  CAB’s VP of Corporate Communications Chris Jones, previously from insurance company Marsh Inc.; Director Sales and Marketing Annelisa Gadea, a former media planning manager at Nick at Nite/MTV Networks.

Also, Cynthia Perkins-Roberts has been promoted to VP, diversity sales and marketing, up from associate VP of CAB’s multicultural marketing unit.

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