BVT to sell ads for Ask Rita

By Paige Albiniak
( Broadcasting & Cable )
published

Buena Vista Television's advertising-sales division will handle all national
advertising for Litton Syndications Inc.'s new strip, Ask Rita, starring
comedienne Rita Rudner, said Howard Levy, executive vice president of ad sales
for BVT and Dave Morgan, Litton's president and CEO, Thursday.

Ask Rita is set to launch Jan. 27.

In the show, Rudner and a panel of her "equally unqualified" Hollywood
friends will dole out advice.

"You ask your friends for advice and they don't know anything," Rudner said.
"Why not ask me? I have a TV show."

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.