Bully year for political TV ad bucks - Broadcasting & Cable

Bully year for political TV ad bucks

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It was a banner campaign year for political ad bucks in 2000, north of $800 million.

That's up about 60% from 1998's record take. According to the Alexandria, Va.-based Campaign Media Analysis Group, politicos spent $760 million on TV stations in the top 75 markets. Evan Tracey, president of CMAG, says he's comfortable estimating that total political spending was probably another 10% to 15% on top of that, or between $835 million and $875 million.

But for the first time, presidential contenders didn't spend a nickel on the big four broadcast networks.
- Dan Trigoboff

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