Local broadcast television revenue was down 3% in the first quarter of 2007 compared to last year, revealed a joint study from Television Bureau of Advertising and TNS Media Intelligence. Local revenue reached $4,040,470,400 in the first quarter.
The news was worse for syndicated television, which was down 5.9% over that same period, and network television, which plummeted 6.5%. Adding up the three components, broadcast TV as a whole was down 5.3% for the quarter.
Auto advertising, or lack thereof, was behind the drop. Ads from the General Motors Corp Dealers Association was down 13.8%, DaimlerChrysler dropped 23.3%, Toyota Motor Corp Dealers Association was down 11.4%, and Ford plummeted 37.5%.
Telecommunications, on the other hand, filled some of the void. AT&T was up 15.4% and Verizon climbed 62.3%.