Broadcast Barely Bests Cable During Sweeps - Broadcasting & Cable

Broadcast Barely Bests Cable During Sweeps

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The seven broadcast networks eked out a narrow ratings win over ad-supported cable networks for the November sweeps period.

NBC, CBS, Fox, ABC, PAX, UPN and The WB averaged a combined 30.6 rating/49.1 share in November, while ad-supported cable nets posted a 30.0 rating/48.3 share, according to Cabletelevision Advertising Bureau analysis of Nielsen Media Research data.

The broadcast nets slipped 3.7% in ratings compared to last November, while cable climbed a healthy 8.3%.

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