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Bravo's It Factor ain't it - Broadcasting & Cable

Bravo's It Factor ain't it

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Bravo's take on the reality genre, The It Factor, isn't scoring in the
ratings.

Four weeks into the series, its highest Nielsen Media Research household
score has been a 0.31, which is just below the arts network's average prime time
rating. Typically, network executives look for original series to significantly
beat their averages.

The series is The Real World meets A Chorus Line, tracking a
handful of aspiring actors as they try to make it in film and theater.

Of course, the other reality series are loaded with aspiring actors -- The
It Factor
is the only one advertising that fact.

Nevertheless, Bravo has renewed the series, and it is casting for a second
season this weekend in Los Angeles.

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