Bravo Launches LIve iPad App for 'Bethenny' Finale

Free 'Bravo Now' App Designed to Engage Viewers in Live Broadcast
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NBC Universal's Bravo is debuting a free application for
Apple iPad tablets designed to provide a live, interactive viewing
"companion" to its linear TV channel with the Aug. 5 season finale of Bethenny Getting Married?

The "Bravo
Now" iPad app will let viewers participate in Bravo's live social-media
events such as the "Talk Bubble" online chat and live voting. Uesers
can also access video clips updated in real time; read "Bravolebrity"
blogs; share content with friends via Twitter and Facebook; download full
episodes of Bravo shows via iTunes; and access to a schedule of upcoming live
events and episodes.

The June 10 premiere of Bethenny, a spinoff from The Real
Housewives of New York City
, averaged 2.10 million viewers and 1.35 million
adults 18 to 49, the
most for any premiere in Bravo history
, according to Nielsen data. The
finale is set for Thursday, Aug. 5, at 10 p.m. Eastern.

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