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Brand Builder Pederson Upped at Comedy Central - Broadcasting & Cable

Brand Builder Pederson Upped at Comedy Central

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Bob Pederson, VP of on-air, at Comedy Central, has been named senior VP and creative director of on-air brand creative.

Pederson, who had been heading up on-air branding, adds network broadcast design and cross-channel promotion to his responsibilities.

 He will also expand product placement on the channel, and oversee off-air projects including the Comedy Central/MTVN upfronts.

Pederson's resume includes creative director of on-air for Lifetime and stints at Disney and FX.

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