PxPixel
Brady getting 10 a.m. slots on ABC O&Os - Broadcasting & Cable

Brady getting 10 a.m. slots on ABC O&Os

Author:
Publish date:

One of the pressing questions coming out of the National Association of
Television Programming Executives' show last week was where the ABC-owned
stations would schedule the two new talk shows the group picked up for fall
2002.

Now, the mystery is solved.

The ABC station group said it will slot The Wayne Brady Show, being
developed by co-owned Buena Vista Television, in the coveted 10 a.m. time period
leading out of dominant daytime talker Live with Regis & Kelly.

Meanwhile, Warner Bros.' The Caroline Rhea Show -- which is replacing
The Rosie O'Donnell Show, which now airs at 10 a.m. on many ABC
owned-and-operated stations -- will shift to late fringe on those stations.

It's possible that Rhea is being positioned to replace Politically
Incorrect with Bill Maher
if Maher and ABC don't come to terms on his
contract renewal.

If he does return, Rhea -- in which ABC has bought a 50 percent stake
(B&C, Jan. 23) -- would likely air after Incorrect on the
ABC-owned outlets, but have a mix of time periods elsewhere.

The 10 a.m. time period would be a big boost for Brady, Katz Media
Group head of programming Bill Carroll said.

'There has been a lot of confusion about which show would get the time
period,' he said. '[This] clarifies the situation and sends a signal to the
marketplace that Buena Vista and ABC will do everything in its power to give
Wayne Brady the strongest launch possible.'

The 10 a.m. slot has been the most successful launch pad for syndicated talk
shows, Carroll added, including Oprah and Rosie
O'Donnell
.

Related