Bounce Snags Detroit

By John Eggerton
( Broadcasting & Cable )
published

Bounce TV has announced its first affiliation with a Scripps
station, striking a deal with WXYZ-TV Detroit to launch the African American-targeted
channel on one of their digital multicast channels.

Bounce now claims over 75% penetration of the African-American
audience and more than half of all U.S. homes through multicast deals with a
number of station groups including Fox, Meredith, Weigel, Gannett, Belo,
Nexstar, LIN and Raycom.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.