Bounce Finds Boxing Series Packs Punch

By Jon Lafayette
( Broadcasting & Cable )
published

African-American targeted network Bounce TV had the most-watched broadcast in its history with the debut of Premier Boxing Champions – The Next Round.

Sunday night's live broadcast averaged 195,000 adults 18-to-49 and 667,00 total viewers. In all 1.6 million viewers watched a part of the show, a record for the network
The network also streamed PBC-The Next Round live on BounceTV.com. Usage increased more than 300% to 40,000 streams served.

The show featured three bouts headlined by Juan Carlos "Baby Pacquiao" Payano beating Rau'shee Warren in a split decision to retain his Bantamweight title.
The next installment of PBC-The Next Round airs Friday, Sept. 18 at 9 p.m. ET.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.