Networks don't target middle-aged viewers, but they get them anyway
For this generation there's life after 18-49 and even after 25-54
Blue Man Group helps promote Dodgers' move to KCAL
With House, Heroes and other smash series, the NBCU studio president is on a roll
Consumer education is key to VOD use
Despite growing numbers and better data, the ethnic advertising price gap is still wide
Cox's Policy Man Netchvolodoff Relishes Entering the Fray
Can TV enlighten children about nutrition and then sell them junk food?