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Bogusz: March Madness Ad Sales to Jump by Double-Digits - Broadcasting & Cable

Bogusz: March Madness Ad Sales to Jump by Double-Digits

CBS vet said pricing, volume up from 2014; streaming sold-out
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New York — Although units remain available, pricing and volume has increased to the point where the upcoming version of March Madness should net a double-digit advance in revenue.  

John Bogusz, executive vice president, sports sales and marketing at CBS, said the team at the broadcaster and partner Turner Broadcasting System are in a good place ahead of the tipoff of the 2015 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and NCAA March Madness Live.   

Bogusz, in an interview here at NCAA Media Day, said the tourney is in a better position than it was at this stage in 2014. “We’re looking at a double-digit increase in revenue over last year” on the linear side, he said, while noting that streaming NCAA March Madness Live platform is sold out.

To read the full story, visit Multichannel.com.

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