Blockbuster Mouse Ad Roars

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Blockbuster ad tops HCD Research list of top Super Bowl spots.

That was the one where the rabbit drags and clicks the real mouse, with input from a guinea pig.

Blockbuster was the blockbuster ad in the big game according to a poll of 600 Super Bowl viewers 18-plus.

One caveat is that the sample had already been winnowed to six spots by a panel of ad judges that included Emmy Award-winning writer/producer Stuart Kreisman and former VP of international marketing research for Fox Studios Jim Gaylord.

The other five top-rated spots in order were "Budweiser's" Dalmatian ad, followed by another Budwesier ad, "Rock, Paper, Scissors," the Taco Bell lions, Mars Snickers Kiss, and Kevin Federaline for Nationwide.