`Big Four' thinking family - Broadcasting & Cable

`Big Four' thinking family

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The Family Friendly Programming Forum is now working with all of the 'Big
Four' broadcast networks.

Over the past two seasons, the advertiser-sponsored production consortium
aimed at developing family-friendly fare has helped to fund and develop a pair
of series at The WB Television Network -- freshman comedy Raising Dad and
sophomore Gilmore Girls.

The forum comprises more than four-dozen advertisers supplying seed money for
scripts and pilots.

With development season in full swing, the forum's Barbara Bacci Mirque said
it has already seen more than 30 potential concepts from the four networks.

'We'd like to get a couple of shows on the air each season that are
family-friendly,' she said, 'and we are encouraged because we are seeing so many
different concepts from so many networks.'

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