Bieber Roast Sets Social, Streaming Marks

Comedy Central dishes stats for #BieberRoast
Author:
Publish date:

Comedy Central sifted through the data on Monday night's Roast of Justin Bieber and determined it was the most streamed and most social of roasts ever.

Some key metrics:

Accumulated over two airings, the Roast of Justin Bieber drew 5.8 million total viewers and 420,000 live streams, the latter making this the most live streamed ever (source: Nielsen, Adobe Site Catalyst).

The premiere was seen by 4.4 million total viewers and drew a 3.3 adult 18-49 rating, 5.8 adult 18-24 rating, 5.8 women 18-24 rating, 5.7 men 18-24 rating, 4.7 men 18-34 rating and 4.7 adult 18-34 rating, up double digits in all demos vs. Comedy Central Roast of James Franco. (Total viewers +42%; A18-49 +48%; A18-34 +39%, M18-34 +10%; M18-24 +30%.)

For the full story go to Multichannel.com

Related