BIA/Kelsey: Social Media Ad Spending to Pass $8 Billion by 2015 - Broadcasting & Cable

BIA/Kelsey: Social Media Ad Spending to Pass $8 Billion by 2015

Display ads $7.7 billion; non-display $600 million
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Social
Media advertising revenue is expected to surpass $8 billion by 2015,
according to BIA/Kelsey's U.S. Local Media Annual Forecast.

BIA/Kelsey
predicts that ad spending will rise from $2.1 billion to $8.3 billion
in the next five years, representing a compounded annual growth of
31.6%. BIA/Kelsey states that $7.7 billion of that will go to display
ads, the most popular form of social media advertising, with Facebook
leading the charge. The other $600 million will come from non-displayed
formats, such as Twitter's "promoted products."

"It's
no surprise that Facebook commands a dominant share of all social ad
impressions served and ad revenues generated," said Jed Williams,
analyst and program director of BIA/Kelsey's Social Local Media (SLM)
practice. "As the social market leader, it already serves the most
display ad impressions of any digital company, surpassing both Yahoo and
Google."

BIA/Kelsey's complete forecast is available to clients of the company's SLM advisory service.

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