BIA Acquires The Kelsey Group

By John Eggerton
( Broadcasting & Cable )
published

Media consultant BIA Financial Networks has acquired research company The Kelsey Group.

Kelsey, based in Princeton, N.J., produces and analyzes research of online search, new media, and local media. Kelsey also hosts industry conferences on new media.

BIA's goal is to create a more comprehensive look at local ad markets and the affects of new media.

Kelsey will now be part of a newly created BIA Advisory Services arm, which will also comprise BIA Consulting and BIA Research.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.