BET scores with BET Awards - Broadcasting & Cable

BET scores with BET Awards

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Black Entertainment Television scored its largest audience ever in the network's 23-year history for its
June 22 BET Awards telecast.

The star-studded telecast grabbed a stellar 4.3 rating and 5.5 million
viewers.

BET's previous record came from a 1996 exclusive interview with O.J.
Simpson.

The third annual BET Awards attracted 25% more viewers than last
year's show.

And the audience was fairly young, too, with 3.4 million viewers 18-49, about 61% of the audience.

Stars at the event included hip-hop artist 50 Cent, basketball great Magic
Johnson, James Brown and Michael Jackson.

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