BET Hires Three New Executives

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BET Networks announced three new hires in marketing and communications.

Janet Rolle joins April 16 as Executive VP and Chief Marketing Officer. She most recently was a VP/GM at AOL where she oversaw the Black Voices and Women's and Lifestyle Programming.

Jeanine Liburd joins April 9 as Senior VP, Communications and Public Affairs. A seven-year Viacom veteran, she was last Senior VP of Corporate Communications for the company.

Alvin Bowles joins April 9 as Senior VP, Integrated Marketing. He was most recently Publisher for AOL Black Voices.

BET is owned by Viacom. Its main cable channel, BET, is available in about 84 million homes.