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BET draws eyes with Lott - Broadcasting & Cable

BET draws eyes with Lott

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Embattled Sen. Trent Lott's (R-Miss.) appearance on Black Entertainment Television's BET Tonight with Ed
Gordon
Monday night delivered ratings double the network's prime time average.

The Lott interview, a 30-minute grilling by anchor Gordon, earned
a 1.0 rating. BET averaged a 0.5 prime time average in the fourth quarter.

The high-profile interview brought waves of new viewers to BET. In contrast,
its flagship news program, BET Nightly News, typically harvests a 0.3
or 0.4 rating.

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