Belo Reports 16% Revenue Gain

Belo reported third-quarter revenue of $176 million, 16%
higher than the same quarter last year. Record political spending paced the
strong earnings, as did advertising gains during the Olympics.

"We generated $17.7 million in political revenue and $13.4
million in Olympics revenue in the third quarter of 2012, both of which were
significantly higher than we recorded in the third quarter of 2008," said Dunia
Shive, Belo president and CEO. "Our total spot revenue, including political,
grew 18% in the third quarter of 2012 compared to the third quarter of 2011,
and our total revenue increased 16%."

Political revenue in the third quarter totaled $17.7
million, a $15.6 million increase compared to the third quarter of 2011. Total
spot revenue, including political, was up 18% in the third quarter. Excluding
political, it was up 5.1%.

Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.