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Belo Names VP of Sales - Broadcasting & Cable

Belo Names VP of Sales

WFAA-TV's Betasso appointed to new position
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Belo has
named Angela Betasso to the new position of VP of sales. She had been VP
of sales for Belo's Dallas-Fort Worth ABC affiliates, WFAA-TV.

She will now be responsible for sales across Belo's 20 TV stations, starting Oct. 18.

Betasso's resume includes VP and general manager of rep firm Seltel (now a part of Ktaz Communications).

Belo's sales
outlook has been brightening, with a 15% increase in total spot revenue
in the second quarter
compared to the same period in 2009.
That was led by a 51% increase in automotive, on top of a 45% increase in the first quarter.

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