B&C BEYOND: SEPTEMBER 24, 2012

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The Screengrab

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In advance of ABC's new mysterious drama series 666 Park Avenue, premiering Sunday, Sept. 30 at 10 p.m., the network is allowing viewers to get a glimpse into the lavish lifestyle only The Drake apartment building can offer. Those who visit welcometothedrake.com will be met with a guest book, where they can "sign in" to win prizes (or follow @666ParkAve_ABC and tweet the hashtag #666ParkAve for a chance), such as a limitededition iPad or a luxury trip to New York City. After reading a special message from the apartment's owner, Gavin Doran, webgoers can enter the elevator and choose various floors where they will be shown clips from the new series- and even be treated to a sneak peek around Doran's penthouse suite. Those who want a more personalized experience can sign in with their Facebook account and post about where they've been inside the apartment.

Click here to begin your stay.

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ESPN's Bob Ley to Cohost 22nd Annual B&C Hall of Fame Awards


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FOLLOW B&C ON TWITTER
Click here for a list of B&C staff feeds.

Click here for complete information on B&C's 22nd Annual Hall of Fame.


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Networks Looking to Inform, Increase Latino Vote


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Click here to read the full story

View photos from recent industry events such as Fox's Fall Eco-Casino presented by Ford and the 64th Primetime Creative Arts Emmy Awards...

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Click here to view more photos


NEXT TV SUMMIT

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View photos from the Next TV Summit, in partnership with B&C/Multichannel News, held on Sept. 20 at The Fairmont in San Francisco.

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Click here to view more photos

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