B&C BEYOND: OCTOBER 25, 2010

Author:
Publish date:
Social count:
0
1004_Cover.jpg
WhatsHappening header

 

Go to This B&C and Multichannel News host the 3rd Annual OnScreen Media Summit, examining the challenges and opportunities facing content creators and distributors today. The event has keynotes from such industry leaders as CBS President/CEO Leslie Moonves and GroupM Global CEO Irwin Gotlieb, with panels featuring NBCU's Lauren Zalaznick, Rainbow Media's Josh Sapan and more. Click here for more details and to register.


FOLLOW

B&C ON TWITTER
Click

here for a list of B&C staff feeds.

Community header

Brian Williams Added to OnScreen Lineup

Williams, Brian 2010.jpg


NBC Nightly News
anchor and Managing Editor Brian Williams has joined the lineup for the 2010 OnScreen Media Summit on Oct. 28 in New York. Williams will do a keynote Q&A at 1 p.m. ET, conducted by B&C editor-in-chief Ben Grossman.

Click here for more information on the Summit.

Schmooze_header.jpg

View photos fromrecent industry events, including the 2010 ANA Annual Conference and the Mad Men season four finale screening.

MadMenParty_small.jpg

Click here to view the slideshow.

Syndie header

Twentieth: Placing More Products

HIMYM_ads.jpg


Executives at syndicator Twentieth Television, a News Corp.-owned division of Fox, are using Israel- and Los Angeles-based SeamBi's dynamic product placement technology to insert brands into already produced television shows.

Watch a video of SeamBi's technology in a scene of How I Met Your Mother.

Events_header.jpg
CTAM_Breakfast

Click here for more coverage from the CTAM Summit 2010.


Station to Station header

Big Footprint Brings Windfall

DavidSmith.jpg


Sinclair Broadcast Group has 58 stations in 35 markets, including 20 Fox affiliates and seven ABC outlets. The group's 22% coverage across the U.S. places it in the top 10 of U.S. stations groups. Sinclair Chairman/CEO/President David Smith spoke with B&C Deputy Editor Michael Malone about what makes the Maryland-based group unique.

An edited transcript follows.

LIN Stations Grab Spotmixer In-House Ad Service
17 markets get program designed to reel in new advertisers. More.

NBC Local Media Launches 'Nonstop' In Philly, D.C.
WCAU, WRC get digital channels; three West Coast stations to launch California Nonstop. More.


Negotiating In The  Press
ABC, CBS and NBC so far have not made their shows available on Google TV, but the parties are talking. Meanwhile, network insiders took issue with a headline in The Wall Street Journal saying that the absence of their programs amounts to a "block." More.

Dish Deals On TV Everywhere
The satellite provider will give customers unlimited online access to primetime content from Turner's TNT and TBS; Cartoon and truTV content will be available by year-end. More.

Programming header
Tech header

It's Tip-Off Time For NBA's Triple Play

Lakers.jpg

The 2010-2011 season, which starts this week, will mark the first time that the NBA League Pass will be available as a triple-play package on three screens--TV, PC and mobile. More.

Currency_header.jpg

Hallmark Hoping For Holiday Cheer

BillAbbott.jpg

The holidays can't arrive soon enough for Hallmark Channel. The network's ballyhooed partnership with Martha Stewart opened as flat as a fallen souffle, it has battled its distributors, and at a time when most other cable networks are printing money, its ratings and ad revenue are down. Bill Abbott, CEO of Hallmark Channel's parent, Crown Media Holdings, tells B&C Business Editor Jon Lafayette that the network intends to remain married to the Martha lifestyle and stay its independent course, even with an iceberg named Oprah on the horizon.

An edited transcript of the interview follows.

Dean of TV Advertising Sales Retiring
B&C 2010 Hall of Fame inductee Jon Nesvig leaving Fox to spend even more time on golf courses. More.

ZenithOptimedia Advertising Forecast Looks Sunnier
Cable networks seen continuing their momentum as an alternative to broadcast primetime. More.

Related