B&C BEYOND: OCTOBER 18, 2010

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Join B&C and Multichannel News in the Big Easy for "Success Strategies for Marketing VOD," a CTAM Summit breakfast panel moderated by MCN's Mark Robichaux. Click here to register. Click here for more CTAM coverage.


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View photos from recent industry events, including New York Comic Con and The Paley Center's "An Evening with General Electric Theater"...

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Click here to view the slideshow.

 

The Nanny's Fran Drescher to Lend Her Voice to Talk
Show will test on six Fox-owned stations starting next month. More. Los Angeles About to Get Better
KCAL to start airing Meredith's local talkfest Nov. 1. More.

 

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Xerox Takes Original Turn

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Last month, Xerox Corp. jumped back into TV advertising with a huge new campaign. The object is to get business executives to stop thinking of Xerox as a copier company and instead hire it for a range of business services. In an interview with B&C Business Editor Jon Lafayette, Xerox CMO Christa Carone talks about building a new image for a well-known brand.

An edited transcript of the interview follows.

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Gordon Smith: The NAB Is Engaged

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Former Oregon senator and current National Association of Broadcasters President Gordon Smith is marking his first year in the post next week. He says he sees changing the perception of NAB from defensive to engaged as his biggest success to date. Smith spoke exclusively with B&C's Washington Bureau Chief John Eggerton about this and other issues.

An edited transcript of the interview follows.

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Media General Expands MDTV Services

Relatively glitch-free launches of mobile digital television service at two Media General stations in Columbia, Ohio, and Tampa Bay, Fla., provide further evidence the technology for mobile TV is ready for primetime. More.

 

 

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