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B&C BEYOND: NOVEMBER 19, 2012 - Broadcasting & Cable

B&C BEYOND: NOVEMBER 19, 2012

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Discovery Holiday Party
When: 
Tuesday, Nov. 27, 6:30-9:30 p.m.
Where: The Campbell Apartment at Grand Central Terminal, New York

Ion Television Holiday Party
When: Thursday, Nov. 29, 6-10 p.m.
Where: 404 NYC, New York

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For those who are going through election withdrawal, TV Guide magazine business editor Stephen Battaglio's new ebook, Election Night: A Television History, from NBC Publishing, will give you enough election related fodder to get you through the next four years. Battaglio's ebook offers his take on the evolution of presidential Election Night broadcasts from 1948 to present, combined with footage from the NBC News archives and commentary from news anchors including Tom Brokaw, Tim Russert and Brian Williams. The enhanced edition features more than an hour of video that includes TV appearances from presidents like Kennedy, Reagan, Clinton and Obama. And for those who want to relive this year's Election Night, NBC Publishing has released that chapter for free this month. 

Click here for purchase information.

FOLLOW B&C ON TWITTER
Click here for a list of B&C staff feeds.

Click here for complete information on B&C's 22nd Annual Hall of Fame.


Living for the City
Syndication execs find that in order to shape talk show winners, you need to court the urban African-American vote

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View photos from recent industry events such as Fox's The X Factor finalists party and NBC's Democracy Plaza...

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B&C'S 3RD ANNUAL KEYNOTES & COCKTAILS: WOMEN OF HOLLYWOOD

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View photos from B&C's 3rd annual "Keynotes & Cocktails Women of Hollywood" event, held on Nov. 14 at Hollywood's Roosevelt Hotel in Los Angeles.

Click here to view more photos



ADVANCED ADVERTISING

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View photos from B&C/Multichannel News' Advanced Advertising event, held on Nov. 13 at the Roosevelt Hotel in New York.

Click here to view more photos


VOD Ads Must Remove 'Friction' to Hit Scale
Panelists: Workflow, metadata standards needed to tap into opportunity More

Obama Campaign Showed Value of Targeting Viewers
Panel says win demonstrated advances in reaching audiences efficiently More

Data Will Drive Addressable Ad Market
Addressability helps advertisers buy smarter More

Marketers Have Yet to Fully Monetize Multiscreening
Tangible rewards for advertising on three screens, for both agency and distributor More

Zeebox Aims to Build One Second Screen App to Rule Them All
Forbes says app's simplicity, synchronization, measurement are attractive to advertisers More

SECOND SCREEN: WHAT'S WORKING

Broadcasters Sync Up Second-Screen Efforts
Competition is strong, as companies push major app expansion for 2013

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Spectrum Sellers Unite
Broadcasters considering selling their spectrum rights are enlisting former Disney and News Corp. executive Preston Padden to push for a broadcaster-friendly incentive auction framework, but they will be doing so under the anonymity of potential auction bidders.

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Turner's Wright Looking to Expand Hits Beyond Summer

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TNT is open to different drama after The Closer, while TBS hopes Cougar Town makes its own Big Bang

Click here to read the full story.


Denali Media Holdings Acquires Three Alaska Stations
Local telecommunications biggie buys into broadcast; KTVA Anchorage part of deal More

KMGH Apologizes for Airing Profane Petraeus Book Cover
"Inexcusable oversight" as reporter for Denver station grabbed doctored image of biography cover for 5 p.m. newscast More


Viacom Ad Revenue Takes a Hit
Company reports net earnings grew in quarter ended Sept. 30, despite lower ratings at Nickelodeon and MTV More

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Nielsen Snaps Up SocialGuide
Start-up to become part of joint venture with McKinsey, NM Incite More

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