B&C BEYOND: NOVEMBER 15, 2010

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ABC Family has enlisted pop star Colbie Caillat to update the theme song for its annual "25 Days of Christmas" push. A music video featuring Caillat will premiere on the network Nov. 22.

For exclusive photos from the shoot, click here.
And click here for more details about the video.


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View photos fromrecent industry events, including ThinkLA's annual national TV Summit and VH1's Save the Music gala.

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Click here to view the slideshow.

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At P&G, Content Is Still King

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No company buys more TV time than Procter & Gamble, and it's no coincidence that its brands--including Charmin, Tide, Crest, Gillette, Old Spice, Pampers--are among the best known in the world. Marc Pritchard, global marketing and brand building officer for P&G, talked to B&C Business Editor Jon Lafayette about the company's investment in TV advertising and programming.


An edited transcript of the interview follows.


Tom Herwitz Takes Over Freedom Stations
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Ion To Buy WQEX Pittsburgh
ShopNBC outlet to switch to "Positively entertaining" programs and WINP call letters. More.

O'Dell To Inherit Mary Hart's 'ET' Mantle
Former Access Hollywood host will join show in January. More.

Syndies Strong In First Part of Sweeps
Several shows, including three talkers, hit season highs. More.

AP's $30 Million HD Upgrade
The Associated Press is planning to invest around $30 million in a massive end-to-end upgrade of its facilities and operations around the world that will allow it to deliver high-definition video to broadcasters and supply more content for digital platforms. More.

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