PxPixel
B&C BEYOND: MARCH 5, 2012 - Broadcasting & Cable

B&C BEYOND: MARCH 5, 2012

Author:
Publish date:
0305 Cover


Screengrab

0305 Dallas Screengrab

To help younger or unfamiliar viewers get caught up on the Ewing saga, TNT, which is premiering its "reimagined" series Dallas in June, recently begun a string of tweets several times a day with hashtag #DallasQuickie. Posted through the handle @Dallas_TNT, each tweet summarizes one of the 356 episodes of the original series in 140 characters-perfect for the youthful, short-attention-span crowd. TNT also launched a Facebook page that uses the new timeline feature to tell the Ewing family story from J.R.'s perspective.

Click here to view TNT's official Dallas Twitter
Click here to view the Facebook page


From the Web

MundoFox Secures First Affiliation Agreements

Fox International Channels and the RCN Television Group have secured initial affiliation agreements for MundoFox, the new Spanish-language broadcast network that will launch this fall. As of presstime, MundoFox has secured affiliates in 10 DMAs, with five of the markets ranked in the top 10 U.S. Hispanic markets.

Click here to read more.

FOLLOW B&C ON TWITTER
Click here for a list ofB&Cstaff feeds.

0305 01 The View Star Jones_sm

View photos from recent industry events such as the 84th Academy Awards and the Premio Lo Nuestro Latin Music Awards...

Click here to see more.


Advanced Advertising
Feb. 29, 2012
New York's Roosevelt Hotel

Events.jpg

Addressable Advertising Still Faces Hurdles
CPMs, sales marketplace, cooperation have to evolve, say panelists More

Comcast's Jenckes Sees Plenty of ITV Ad Opportunties
Exec also bullish on VOD mid-roll dynamic ad insertion More

Panel: Shifts at Canoe Won't Slow ITV Growth
Company's attempts to "reinvent" wheel caused logjam behind it; industry can now move forward More

Operators, Advertisers and Programmers See Potential in Dynamic Ads
Comcast activates VOD ad insertion in 17 million homes and counting More

AA 02 Jenckes_sm

Click here to view more photos from the event.


Liz Huszarik Promoted to Executive VP, Media Research, at Warner Bros. Domestic Television Distribution
Will co-manage media insights team with division head Bruce K. Rosenblum More

Syndie header

Syndie Magzine Shows All Hit or Remain at Season Highs in Wake of Whitney Houston's Death, Grammy Awards
Entertainment Tonight leads the pack with its best ratings in two years More

Related