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In an effort to be more transparent with its viewers and advertisers, Viacom-parent to networks including MTV, VH1, BET, Nickelodeon and Logo-launched its own blog last week. The company-run blog will give readers an inside look into the inner workings of the business through features like employee spotlights, research data, a glimpse behind the scenes of its networks' programming, a constantly updated feed drawing from the top 100 Twitter accounts associated with Viacom, and, potentially, breaking news items.
FOLLOW B&C ON TWITTERClick here for a list ofB&Cstaff feeds.
View photos of recent industry events such as Disney Channels Worldwide upfront and the HRTS Cable Programming Summit...
Click here to see more.
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Media Buyer & Planner Spotlight
Keeping Eye on Research Powers Comcast Sports Sales
Ray Warren, chief revenue officer of Comcast SportsNet, spent 23 years on the media advertising sales side-15 of those at Raycom Sports, where he rose to president and CEO, and eight at ABC, where he finished his stint there as VP, director of sales-followed by five years on the buying side in stints as president of Carat USA and managing director of OMD.
Warren spoke with B&C contributing editor John Consoli about some of the programs he has implemented and potential synergy with new NBCUniversal siblings NBC Sports Network, NBC and the Golf Channel.
Click here to read the full interview.
