Lifetime is asking Project Runway fans to strut their individual fashion stuff with fellow viewers and the show's contestants. To help get ready for the 10th season premiere of the fashion-design competition series July 19 at 9 p.m. on Lifetime, the show is launching a social media campaign with the hope of encouraging wannabe designers everywhere to share their style. The #MakeItWork campaign will run across multiple social networks including Instagram, Piictu, Pinterest and Viddy, introducing viewers to this season's contestants and encouraging them to share photos and video. On Twitter, @Projectrunway will ask followers to tweet images of their #MakeItWork moments and will reward the best look each week with a prize. Think of it as virtual catwalk. The #MakeItWork campaign is currently on billboards, buses, phone kiosks and more in New York and Los Angeles.
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