B&C BEYOND: DECEMBER 12, 2011

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View photos from recent industry events such as Showtime's sixth annual Holiday Soire and the CMT Artists of the Year...

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New Home for the Holidays?

1212 Fischer

Real estate giant Coldwell Banker recently launched a
holiday-season TV campaign meant to convince viewers that despite a difficult
housing market, it might be time to move to a new home. CMO Michael Fischer,
who joined Coldwell Banker from Nissan North America in 2008, explains how the
company uses TV and other media to help its agents get listings and sell
houses.

Click here to read more on Coldwell Banker's spending
plans for 2012 and how the company uses online media.

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Mastering the Art of Chat in a Busy News Year

1212 Jonathan Wald


This week marks one year since Larry King hung up his
suspenders for the final broadcast of Larry King Live and nearly as long since
his successor, Piers Morgan, took over CNN 's 9 p.m. hour.  onPiers
Morgan Tonight, executive produced by Jonathan Wald.

Click here to find out what Wald thinks of TV coverage of
the Occupy Wall Street protests and more from this interview.


STATION GROUP SPOTLIGHT

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Young But Battle-Tested

1212 Deb McDermott


Following Young Broadcasting's exit from bankruptcy in
2010, the local broadcaster is investing in its stations: hiring staff,
upgrading equipment and rolling out local HD, with the latter concluding this
week. President Deb McDermott is pushing a strategy that she calls a return to
her start in broadcasting.

Click here to read more on Young's mobile DTV plans, the
group's unorthodox consulting deal with Gray Television and McDermott's take on
the FCC and broadcaster spectrum.


Two More Belo Stations Partner With Live Well Net
KING Seattle and KSKN Spokane join five other Belo stations in signing on for launch of Live Well on Jan. 1, giving ABC's digi-net 50% U.S. clearance More

Fox Owned Stations Grab African-American Digi-Net KIN TV
Several MyNet outlets, including WWOR New York and KCOP Los Angeles, are on board as MGM's KIN plans to compete with Bounce TV for viewers More

MARKET EYE

Determined to Recover

1212 Market

Detroit Mayor Dave Bing took to the local airwaves in
mid-November, detailing for Detroiters just how dire the city's economic
situation is. While Detroit's fiscal ills are news to no one, Bing's television
address nonetheless underscored how entrenched the city is in crisis.

Click here to read more.

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