New Home for the Holidays?
Real estate giant Coldwell Banker recently launched a
holiday-season TV campaign meant to convince viewers that despite a difficult
housing market, it might be time to move to a new home. CMO Michael Fischer,
who joined Coldwell Banker from Nissan North America in 2008, explains how the
company uses TV and other media to help its agents get listings and sell
Mastering the Art of Chat in a Busy News Year
This week marks one year since Larry King hung up his
suspenders for the final broadcast of Larry King Live and nearly as long since
his successor, Piers Morgan, took over CNN 's 9 p.m. hour. onPiers
Morgan Tonight, executive produced by Jonathan Wald.
STATION GROUP SPOTLIGHT
Young But Battle-Tested
Following Young Broadcasting's exit from bankruptcy in
2010, the local broadcaster is investing in its stations: hiring staff,
upgrading equipment and rolling out local HD, with the latter concluding this
week. President Deb McDermott is pushing a strategy that she calls a return to
her start in broadcasting.
Two More Belo Stations Partner With Live Well Net
KING Seattle and KSKN Spokane join five other Belo stations in signing on for launch of Live Well on Jan. 1, giving ABC's digi-net 50% U.S. clearance More
Fox Owned Stations Grab African-American Digi-Net KIN TV
Several MyNet outlets, including WWOR New York and KCOP Los Angeles, are on board as MGM's KIN plans to compete with Bounce TV for viewers More
Determined to Recover
Detroit Mayor Dave Bing took to the local airwaves in
mid-November, detailing for Detroiters just how dire the city's economic
situation is. While Detroit's fiscal ills are news to no one, Bing's television
address nonetheless underscored how entrenched the city is in crisis.