B&C BEYOND: DECEMBER 10, 2012

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Click hereto register for Multichannel News' "Advertising Everywhere" webinar on Dec. 13

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For those who last week were unable to help agent Eva Delectorskaya -- the main character in Sundance Channel's original two-part espionage thriller miniseries, Restless, which premiered Dec. 7 -- the network is giving viewers another chance. To begin your mission, follow the Sundance Channel on Facebook or Twitter and check every day this week at 2 p.m. ET to find clues to the code word needed to participate online and help solve part of the mystery. All spies who complete their mission by entering at least one of the five code words will be eligible for a chance to win one of three $1,000 swag bags.

Click here to begin.

From the Web

Broadcasters Need to Look Beyond CALM Act

With the Commercial Advertisement Loudness Mitigation Act, or CALM Act, going into effect Dec. 13, legislators, regulators and broadcast engineers will be eliminating a long-standing viewer complaint -- that ear-splitting ads seeming to assume high decibel levels were, according to marketers, the best way to pitch products. But the TV industry shouldn't be acting like its audio problems are solved. Inconsistent audio levels are only one aspect of providing great sound into the home. Broadcasters will be putting themselves at a competitive disadvantage if they don't aggressively address the bigger issue of audio quality. More

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View photos from recent industry events such as HRTS' "State of Broadcast" Newsmaker Luncheon and Showtime's holiday soiree...

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ONSCREEN SUMMIT

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View photos from B&C/MCN's fifth annual OnScreen Media Summit, held Dec. 6 at the Sentry Center in New York.

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Moonves Says CBS News-CNN Merger Not Likely With Zucker at CNN
CBS CEO also says past seasons of select current shows likely to go to Netflix in 2013 More

Gotlieb -- Transition to C7 Involves Many Issues
GroupM Worldwide chairman says differing client needs could result in 'more than one currency' More

Analyst: Stronger Housing, Economy Will Drive Cable
Reif Cohen sees subscriber improvement in second half of year More

Netflix-Disney Deal a 'Game Changer'
AXS TV's Cuban says smaller content providers may suffer More

Kerger: Philanthropy, Not Government, Funds PBS
Says that most of what PBS does is in the spirit of education More

Marcus: TWC Could Boost Speeds In KC Google Battle
TWC COO vows to fight good fight with Internet giant More

Olympics Proved Sports Streaming Model Works
NBC's Litner talks NHL lockout, rising media rights costs More

TV Everywhere Not Quite There
Netflix, iTunes thriving because interface is facile More

Rogers: TiVo's an 'Underdog' Just Like Tim Tebow
CEO says company has turned around its standing with cable operators More

Great Series More Important Than Ever to Defining Channels
AMC's Sapan, 'Breaking Bad' EP talk success of outgoing drama, upcoming ‘Rectify'More

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Carney Adds Research To Advertising Sales Duties
Sony promotes exec to tighten integration with strategy

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Sinclair Acquires WHAM Rochester for $54 Million
Closes on Newport TV acquisition, then grabs another from Newport with deal to buy upstate NY market leader and ABC affiliate More

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UBS Conference: Belo Sees Growth on Digital Side
Broadcaster brass Dunia Shive and Peter Diaz talk up interactive ventures to Wall Street More


Wood Named President of Unscripted at Burnett's One Three Media
Joint venture produces NBC's The Voice, ABC's Shark TankMore

Tribune Clears Weekend Adventure Hour 'Rescue 3' for Fall 2013
Show offered to stations on all-barter basis More

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