B&C BEYOND: AUGUST 22, 2011

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0822 Cover


Watch This

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With next month marking the 10th anniversary of the 9/11 terrorist attacks, many networks are commemorating the important date with a bevy of specials beginning this week.

Click here to view a list of the specials.


Inside the CW's Launch Plan: Trying to Slay a Broader Audience

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If you were still paying attention toward the end of the recent Television Critics Association press tour, you may have noticed CW President Mark Pedowitz talking about broadening the appeal of the network, and not just by the admission that he is open to developing comedies.

Click here to read the full article.


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View photos from recent industry events such as the 2011 Teen Choice Awards and the L.A. Area Emmys...

Click here to view the slideshow.


CBS Local Adds New
Apps

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While many stations have created separate apps for their
local newscasts, CBS Local has taken a different route, bundling content from
its stations with its radio outlets to offer a wide array of news, sports, weather
and other local content.


Click here to read the full article.

News Analysis: The Google–Motorola Deal

Google's agreement to buy Motorola Mobility for $12.5
billion is already sending shock waves through the TV and wireless industries,
with opinions ranging from suggestions it could revolutionize the TV industry
to rousing memories of AOL–Time Warner.

Click here to read the full article.

WCAU Partners With foursquare for 'Real-Time News Updates'
Users in Philadelphia can track NBC-owned station's news and information around the market as it happens on their digital devices More

Brett Jenkins Named CTO of LIN
Ion expat will advise company on new technologies and trends and develop new business models for LIN's local TV outlets More

Dr. Phil Lands Exclusive Interview With Parents of Casey Anthony
Will open show's season 10 premiere More

Syndies Stalled as Country Faced Debt Crisis
Most shows down or flat in the week ended Aug. 7 More


Rick Krim: He Walks the Line

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VH1's executive vice president, talent and music
programming  makes sweet music by
balancing the needs of art and commerce.

Click here to
read more about Storytellers and Pop Up Video.


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