YOU MIGHT SAY THAT 'NEXT WAVE' IS AN
appropriate phrase for the television industry in
2010 and beyond. Economic optimism is being
propelled by innovative thoughts on how best to
renew and refresh models, and move businesses
forward. Everything from 3D tech to its delivery,
online video, retrans deals and multi-platform
presentations is shifting.
Helping guide the way is a rising
leaders who understand that sameness no longer leads to success. The 13
this year's list have already made an impact.
They develop series, handle brand integration,
spearhead digital technology, help rebrand networks,
bridge multi-platform worlds, maximize
revenue potential, negotiate huge buys, exploit
the power of the Web and spread the power of
In other words, they challenge-a quality most
in need during this next wave of the industry.