Awareness of VR Gathers Steam, Adoption Less So - Broadcasting & Cable

Awareness of VR Gathers Steam, Adoption Less So

Usage still in catch-up mode as interest in the emerging technology grows
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Sale and adoption of virtual reality headsets remains sluggish, but consumer awareness of those products isn’t too shabby.

A majority of consumers has heard about VR or are “very familiar” with it, ReportLinker found in a survey of 650 U.S. consumers, conducted in October.

The percentage of people familiar enough about VR to explain what it is to a friend rose about 14 points compared to a similar survey held in January 2017.

But the big challenge remains adoption; 30% of those surveyed said they had used a VR headset, up from 25% in the 2016 study.

Attitudes toward VR improve with usage, as 84% who had already experienced the technology (via a headset) said they had a “very positive” or “somewhat positive” perception of VR. ReportLinker took that to mean VR developers and product makers should spend more focus on hands-on demos.

Among VR companies, Samsung, maker of the Gear VR mobile headset, remained the best-known brand in the category, but actually saw that recall fall a bit in 2017 versus the year prior. In terms of brand recognition, Samsung was followed by Sony and Oculus, the Facebook-owned VR company that, ironically, powers Samsung’s VR platform.

Google, despite the recent hard push behind its Daydream VR platform, was at the bottom of the branding pack.

Sale and adoption of virtual reality headsets remains sluggish, but consumer awareness of those products isn’t too shabby.

A majority of consumers has heard about VR or are “very familiar” with it, ReportLinker found in a survey of 650 U.S. consumers, conducted in October.

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