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AT&T Gets Game on With U-Verse TV on Xbox 360s - Broadcasting & Cable

AT&T Gets Game on With U-Verse TV on Xbox 360s

Telco also to sell mobile video service to Windows Phone 7 customers who can't get U-verse TV
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AT&T -- after more than three years of planning and development with
Microsoft -- this week will finally let U-verse TV subscribers use the
software giant's Xbox 360 gaming console to access the IPTV service for a
one-time hookup and installation fee.

The ability to use Xbox 360s to
access U-verse TV will begin Oct. 15. AT&T will charge U-verse
customers $99 to enable the feature, and existing customers also must
pay an additional $55 for a service technician to set it up. Microsoft first outlined the feature in January 2007.

The telco also is launching three smartphones running Microsoft's
Windows Phone 7 platform, from LG, HTC and Samsung. Starting next month,
U-verse TV customers with Windows Phone 7 devices will be able to
access mobile TV content as part of their subscriptions. In addition,
for Windows Phone 7 customers who don't live in areas where they can get
U-verse TV, AT&T also will offer a $9.99 per month standalone
U-verse Mobile plan, which marks the company's first U-verse service to
be available nationwide.

Click here to read the full article on Multichannel.com.

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