AT&T Adds 296K DirecTV Now Subs in Q3 - Broadcasting & Cable

AT&T Adds 296K DirecTV Now Subs in Q3

OTT additions not enough to completely overcome ‘traditional’ pay TV loss of 385K subs
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AT&T announced Tuesday that it added 296,000 DirecTV Now subscribers during Q3 2017, extending that base to about 800,000.

Those OTT TV gains were not enough to offset “traditional” pay TV declines of 385,000 from DirecTV’s satellite offering and U-verse TV. Factoring in both sides, AT&T lost 89,000 net video subs in the period.

Those numbers line up with those that AT&T had already disclosed in a recent 8-K filing.

For more, go to mulitchannel.com

(
Photo via Bill Bradford's Flickr. Image taken on March 4, 2016 and used per Creative Commons 2.0 license. The photo was cropped to fit 16x9 aspect ratio.)

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