PBS is looking to take a page out of ABC’s promotional playbook.
The latest promo mailer for WGBH-TV Boston’s Antiques Roadshow
features the profile of a quarterback in classic passing pose. The helmet’s logo
is the Antiques Roadshow trunk and the pitch reads, "It’s Monday Night …
Are You Ready for some Roadshow!" Inside is a chalkboard noting the
cities scheduled for Roadshow visits.
The series airs at 8 p.m. Monday nights, so at least it doesn’t have to
compete helmet-to-helmet with ABC’s Monday Night Football franchise,
which kicks off at 9 p.m.