The company hopes the measure will help to temper the angry response it was receiving from existing customers.
On Wednesday, Apple slashed the price of its 8-gigabyte iPhone to $399 from $599 just over two months after its launch, and the company said it will phase out its 4-GB model, which had been priced at $499. According to Apple, the price cut was in preparation for the upcoming holiday season.
In an open letter on Apple’s Web site from CEO Steve Jobs, the company offered the $100 rebates to customers who purchased iPhones from Apple or AT&T, which provides the connection service, and who are not receiving rebates or any other considerations.
Apple said it is on track to sell 1 million units by the end of September.
Launched in June, the iPhone is a combination of mobile phone, iPod and Internet browser. Users of the device can use Apple’s iTunes to synchronize their phone numbers and other contact information, calendars, e-mail accounts, Web-browser bookmarks, music, photos, podcasts and video.